BeaverTails- Media Relations & Influencer Marketing - bicom
Media Relations & Influencer Marketing

BeaverTails

2024
As part of the new Beaver Minis launch, iconic Canadian bakery, BeaverTails, wanted to highlight the new offering and brand, reach new audiences and increase visibility in Canadian media and social media.
92%
Attendance rate
87
Pieces of content shared
2.2M
Potential impressions

bicom’s role was to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing. As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings, personalized approaches to influencers for gifting, drafting of personalized media approaches to secure coverage in Quebec and Canadian lifestyle media, drafting and distribution of a press release to the media, partnership with 5 English-speaking Canadian influencers and coordinated in-branch travel and content approval.

Results

32 social media mentions

2.5M potential traditional media impressions

797k potential social media impressions