92%
Attendance rate
87
Pieces of content shared
2.2M
Potential impressions
bicom was mandated to invite relevant influencers and media to attend the picnic launch of the brand. The event included a picnic set up by PKNIK, lunch boxes by A la Table by Hannah, and a flower bouquet activity. MissMosa was offered throughout the entire launch, as well as lime and orange water.
Results
2.2M potential impressions
25 guests attended
87 organic mentions on social media