MissMosa - Influencer Marketing - bicom
Media Relations & Influencer Marketing

MissMosa

2023 - Montreal
To celebrate the launch of the first ready-to-drink mimosa in Quebec, MissMosa mandated bicom to invite media, and influencers to their picnic launch in Parc Angrignon.
92%
Attendance rate
87
Pieces of content shared
2.2M
Potential impressions

bicom was mandated to invite relevant influencers and media to attend the picnic launch of the brand. The event included a picnic set up by PKNIK, lunch boxes by A la Table by Hannah, and a flower bouquet activity. MissMosa was offered throughout the entire launch, as well as lime and orange water.

Results

2.2M potential impressions

25 guests attended

87 organic mentions on social media