Avène - Science Fair events - bicom
Experiential Events

Avène – Science Fair

2024 - Montreal/Toronto/Vancouver
To highlight its various launches (anti-aging, acne, vitamin C and cicatrization), Avène and bicom organized a series of events across Canada for content creators and cosmeticians.
130
Guests attended
330
Social media mentions
18M+
Potential impressions

bicom put into place the following actions: Conceptualization, coordination, and execution of the #AveneScienceFair in Toronto, Montreal, and Vancouver; and set up engaging and educational stations for each launch, enabling content creators and cosmeticians to explore the formulations and benefits of each product.

Results

+18M potential impressions on social media

130 guests attended

330 pieces of content shared on social media