These announcements included the transport of coffee by cargo sailboat from Colombia, the announcement of investments by Fondaction and Fonds de solidarité FTQ and the official inauguration of the energy-efficient plant equipped with the world’s first industrial electric roaster.

Media relations

Writing and distribution of press releases linked to company news to secure media coverage, and coordination of media requests and production of a press kit.

Influencer Marketing

Creation of an influencer list for PR mailingg, and personalized approaches to influencers for Café William product mailings.

Events

Organization and conception of the inauguration event, research and coordination with suppliers, writing and distributing invitations to the media, partners and parliamentarians, and event attendance and logistics.

Résultats

Organic impressions: + 44,5M

Organic mentions: 154

Interviews: 18