120
Organic social media mentions
10
Interviews
42.2M
Potential reach
As part of this mandate, bicom undertook the following actions: Creation of a list of influencers for PR mailings, personalized approaches to influencers for gifting, drafting of personalized media approaches to secure coverage in Quebec lifestyle and foodie media, drafting and distribution of a press release to the media, and gifting to radio hosts.
Results
42.2M potential reach on social media
10 interviews secured
120 organic social media mentions