Opportunity
Seedlip – a distilled non-alcoholic spirit founded in 2015 – offers a solution to the “what to drink when you’re not drinking” dilemma. Crafted without alcohol, sugar or calories, it opens the door to endless non-alcoholic cocktail possibilities.
Seedlip was ready to make a splash in the French Canadian market and extend their consumer reach through media relations efforts, spearheaded by bicom.
From October 2020 to March 2021, bicom was tasked with Increasing visibility and awareness of the brand’s product offering in Quebec – highlighting Garden 108, Spice 94 and Grove 42.
bicom was selected to:
- Position CEO Ben Branson and Canadian Market Manager & bartender Sarah Parniak as non-alcoholic spirit experts
- Promote Seedlip as a high-end non-alcoholic refreshment – not only a top choice for non-drinkers, but an elevated alternative for regular drinkers looking for a boozeless beverage
Actions
Over the course of October 2020 to March 2021, bicom:
Issued 5 pitches and targeted follow ups to major key long and short lead media
Managed ongoing media product requests
Results
Through ongoing, personalized conversations with Quebec media, bicom was able to secure:
Product mentions, brand stories, recipes from Seedlip’s in-market bartender spokesperson
65 pieces of media coverage
57,780,140 total impressions
Exceeded KPI by 550%
Coverage in top tier outlets including La Presse+, Coup de pouce and Journal de Montréal
