Created by Gabriel Coutu-Dumont, Through the Echoes is a 60-minute multi-media show that immerses spectators in a journey across space and time, from the Big Bang to today.
bicom collaborated with nano-influencers to promote ticket sales, knowing that the recommendations from friends & family have 10x more impact than celebrities.
bicom invited 40 nano-influencers (each with a guest) to increase show awareness and visibility.
They were asked to generate social media content documenting their Through the Echoes experience, which could then be reposted by the PY1 digital team.
This allowed the bicom team to build important organic relationships with real consumers while soliciting authentic feedback.