The main objective was to increase the brand’s Canadian visibility through traditional and social media, and ensure top-tier media coverage.
bicom developed a 3-part campaign for the brand, consisting of:
Traditional media relations across English and French Canada from September 2019 to February 2020 (based on seasonal editorial calendars)
A cross-Canada influencer marketing campaign, including creative mailers
Paid campaign with 10 Canadian influencers in September and October 2019
125+ media placements (print, online, broadcast, etc.) about the Retin[A]lis launch
39.2 million media impressions
8 million+ total social media impressions , 4.3 million stemming from paid influencer partnerships