Media Relations — Launch of Retin(A)list - bicom

Media Relations — Launch of Retin(A)list

In Summer 2019, REVERSA – a vegan and cruelty-free skincare brand out of Québec – tapped bicom to nationally launch their new product, Retin[A]list.
Social Media Impressions
Traditional Media Impressions


The main objective was to increase the brand’s Canadian visibility through traditional and social media, and ensure top-tier media coverage.



bicom developed a 3-part campaign for the brand, consisting of:

Traditional media relations across English and French Canada from September 2019 to February 2020 (based on seasonal editorial calendars)

A cross-Canada influencer marketing campaign, including creative mailers

Paid campaign with 10 Canadian influencers in September and October 2019



125+ media placements (print, online, broadcast, etc.) about the Retin[A]lis launch

39.2 million media impressions

8 million+ total social media impressions , 4.3 million stemming from paid influencer partnerships