The bicom Story
The principles of their partnership formed the values that guide bicom’s business today: attracting top talent and inspiring their hustle to deliver meaningful results. Together, they’re moving the company towards their vision of creating a strong network of locally-led creative communities that redefine the power of influence. They’re the best of friends, sharing an office and family vacations, and continue to rise to every challenge that comes their way.
In 2015, the duo opened the bicom Toronto office; the exponential growth that followed positioned bicom as one of Canada's most prolific agencies.
Awards winning & Associations
Highly active in the business community, bicom is a member of EntreChefs PME, the Alliance des cabinets de relations publiques du Québec, which Vicky was chaired, the Regroupement des Firmes de Services Indépendantes du Québec, and the American group The PR Net, and has also received several awards over the years, including 2022 ‘THE PR NET 100’ LIST, the Work-Life Balance Award from Groupe entreprises en santé, and a nomination for the 75 most influential women-owned businesses in the Québec economy, awarded by Premières en affaires in 2020, 2021 and 2022.
Our experience
The day-to-day?
Vicky deep dives to fully understand customers’ issues and suggest the best strategies. Always on the lookout for the latest decision-making trends, she’s involved in multiple conferences and events. As the President of ACRPQ (Alliance des cabinets de relations publiques du Québec), she spearheads the exploration of the industry’s future.
Her motivation?
Innovation! Vicky is addicted to emerging trends and tech advancement. Her latest hobbyhorse? Innovation networking; cross pollinating domain-specific information in an unexpected way to create something new.
Her inspiration?
Over the years, Vicky has met many people with atypical, inspiring jouneys. Whether great business women who advance society, or families in need humbly doing their best to get by, Vicky steeps herself in their stories to become a better person.
A fun fact?
Originally from the small village of Havre St-Pierre, Vicky is a fisherman’s daughter. As a child, she mistook lights on the horizon for New York and vowed to live in the big city one day!
The day-to-day?
Marie-Noelle is a true manager at heart. She oversees bicom’s finances and human resources, ensuring smooth operations and corporate growth. She works to maintain the perfect happiness/performance balance, a fundamental aspect of bicom’s DNA; she is the champion of the agency’s strong corporate culture.
Her motivation?
A born connector, Marie-Noelle knows the value of a strong entourage. She’s fueled by challenges and new projects. Whether launching bicom in a new market or supporting her kid’s school projects, she applies the same passion and determination across the board.
Her inspiration?
Her parents! The best in the world. They’ve always let her live freely and walk her own path. Through their nurturing, Marie-Noelle developed the confidence to take big risks.
A fun fact?
As a former figure skating coach from Montreal’s North Shore, Marie-Noelle’s uniform was a shiny nylon leotard and matching skirt.
Day-to-day?
As strategic thinking ideator and lead of the Toronto office, Kat is always looking to grow bicom’s presence across Canada while overseeing and supporting the busy team working in Toronto. Kat is a solution driven good listener, she can’t help but recommend ideas to help clients, staff and anyone she’s talking to with creative answers to tough problems. Passionate about sustainability and social impact campaigns, Kat is eager to keep learning new ways to leverage communications to create more inclusive and equitable world, and to motivate clients to tackle important changes required to have a greater impact on the planet, society and empower those who have been marginalized.
Her motivation?
Connecting people and ideas and sharing those messages with the world so others can participate in being the change they want to see in the world.
Her inspiration?
Her children, her husband and her Mum, as well as Greta Thunberg, Amanda Gorman, Brené Brown and anti-racism activists around the world. Kat has always been inspired by passionate people who are capable of setting fear aside to use their voices, legitimate research and the best available science to push for a better, more inclusive and healthier world for all.
Fun fact?
Due to her instinctively social and curious nature, Kat will try to make you laugh anytime you speak with her. Growing up, all of her report cards said she was a great student but she talked too much – big shout out to her teachers for pointing her towards a very satisfying career in communications.
The day-to-day?
Julien isn’t your run-of-the-mill bean counter. He’s an Excel wizard in charge of balancing the books, and charting bicom’s path to prosperity.
His motivation?
Julien loves using numbers to tell a story. His reports and spreadsheets are like the pages of a novel – every month is a new sequel!
His inspiration?
A wise man once said, “the most successful men work smart, not hard.” Julien works hard and smart.
A fun fact?
Julien has a passion for vintage cars. You can spot him cruising the streets of Montréal in his Trans Am.
The day-to-day?
Starting her PR career in France in 2006, Laetitia now supervises bicom’s beauty team. Her innovative strategies adapt perfectly to consumers, ensuring peak visibility.
Her motivation?
Staying curious and remaining attuned to the market… Within your specialty area and beyond!
Her inspiration?
Successful businesspeople like Terry de Gunzburg and Morgane Sezalory, who positively promote a work/life balance. And, of course, her mother, because she’s the best!
A fun fact?
Laetitia is a DIY mom! Her ideal way to decompress is creating décor and decorations for her children’s rooms and birthday parties.
The day-to-day?
Ten years into building bicom’s national accounts, Polina continues to ensure results that exceed expectations by motivating her team to realize their full potential.
Her motivation?
Polina lives for building relationships – personal and professional – based on trust and mutual respect.
Her inspiration?
The strong, beautiful women that surround her and the stories they tell. All different but equally inspiring, they aim for the best and live life to the fullest.
A fun fact?
In Polina’s past life as a fashion freelance writer in Russia, Christian Louboutin criticized her for not wearing heels while she was interviewing him!
Day-to-day?
Camille manages bicom’s invoicing infrastructure and supports the finance team on their day-to-day deliverables.
Her motivation?
Numbers and lists! There’s nothing more gratifying than a check marked to do list.
Her inspiration?
Her parents! They worked unbelievably hard for everything they have, and she hopes to teach her children even ¼ of the values they instilled in her.
Fun fact?
Camille is passionate about electronic music. Her dream is to attend every single festival across the globe!
The day-to-day?
As an Account Manager, Carmel juggles several disciplines in her daily life, including media relations, influencer marketing and digital communications for corporate and cultural accounts. Ambitious and passionate, she makes it a point to be fully involved in every project she undertakes and continuously learn from her experience.
Her motivation?
She has always had a keen interest in dance, and to put her creativity and passion to use, she started her own aerobics program and currently offers her classes to the City of Waterloo’s Recreation Department. She loves being able to give back to the community while continuing to practice her favourite art form.
Her inspiration?
Her mother! A single parent who has managed to balance her professional and personal life perfectly while she worked in the TV advertising field for many years. Carmel knows she can always count on her mother’s experience to inspire her in her public relations campaigns.
A fun fact?
Her guilty pleasure is to sing the Mixmania 1 album at the top of her lungs when she is alone in her car.
Day-to-day?
First of all, coffee. Then, I strategize the best approaches for fashion & lifestyle brands’ PR campaigns. I help execute those projects, whether it be through events, influencer & media campaigns. or through one of my many outside the box ideas!
Her motivation?
That changes quite frequently! I love to try everything; I often get caught up in new hobbies. What motivates me is learning about the world, the individuals that populate it, and the various cultures they have created together. I’m a reader, a listener, a creator, and a conversationalist.
Her inspiration?
Alexandria Ocasio-Cortez, Chelsea Fagan, Camille Vasquez, and Shannon Boodram. I admire women who unapologetically take their place in male-dominated industries.
Fun fact?
I can tell you everything about your zodiac sign, and don’t be surprised if a carnelian crystal slips out of my purse by accident.
Day-to-day?
As an Account Manager, Ericka handles day-to-day media and influencer relations, as well as client management. Thanks to her experience as a publicist in the sport & entertainment world and her work for different brands, her expertise now covers entertainment, lifestyle, fashion, and beauty from a 360-degree perspective.
Her motivation?
Getting out of her comfort zone! Being a very routine oriented person, Ericka needs challenges and change in every sphere of her life to create her magic! From meeting new people to writing stories and brainstorming, the urge to discover something new is what makes her creativity and passion come to the fore.
Her inspiration?
All artists and creative souls who have become serious businesswomen in less publicized sectors. I love that the artists such as photographers, DJs, and dancers are now being recognized at their full value and that other industries appreciate their art. We love to see more women and diversity in all industries!
Fun fact?
I could eat breakfast from morning to night – “ You can never go wrong with fancy toasts!” That’s why I always have my friends over for all day brunches over the weekend (but also so I can go to bed early).
The day-to-day?
As an account coordinator, Isabelle helps execute and implement public relations, influencer marketing, and events for the agency’s client. She handles influencer and media relations to create real and meaningful connections for beauty, fashion, and lifestyle clients.
Her motivation?
She is motivated by always wanting to learn more and develop any skill.
Her inspiration?
Her family, friends and co-workers!
A fun fact?
She is addicted to any reality tv show!
The day-to-day?
She mentors the agency’s talent by fostering their development and integration while providing them with guidance. As Wellness and Talents Manager, Jennifer also oversees the recruitment and welcoming of new employees. Mobilizing teams, cultivating a sense of belonging and optimizing the employee experience are her objectives to ensure well-being at work.
Her motivation?
People, psychology, travel, good food with friends, TV shows, a good laugh, singing in the shower… the list could go on and on. Curious by nature, she likes to discover new things, new places and new people to enrich herself. The most important thing for her is to share her good mood and make the people around her happy.
Her inspiration?
Her grandmother and her mom. Besides being strong and courageous women, they are the funniest people she knows.
A fun fact?
Between the ages of 12 and 15, Jennifer was a ball girl at Roland Garros and the French Open, tennis tournaments that allowed her to meet her sporting idols.
The day-to-day?
Juliette manages bicom client social media and supports the digital team across a multitude of projects.
Her motivation?
Discovering cool spots in Montréal! Whether it’s a new trendy restaurant, an exhibition or a festival, Juliette loves exploring her city.
Her inspiration?
Everyone around her! She strongly believes that every single person she crosses paths with has a valuable education to impart upon her.
A fun fact?
Juliette is a huge Friends fan! She knows each episode by heart.
The day-to-day?
Karine is an account manager specializing in all things fashion. Her day to day includes mandate management, media and influencer relations and strategic planning.
Her motivation?
Karine has two primary passions: communications and fashion! She thrives on combining them and, though that alchemy, helps brands stand out from the crowd.
Her inspiration?
The strong women who helped shape her! (Special shout out to her mom and childhood best friend.)
A fun fact?
Karine swears she was born in the wrong decade… She was destined for 1960s Beatlemania!
Day-to-day?
Laurence helps execute and implement public relations, influencer marketing, and digital communications campaigns for the agency’s clients. She handles influencer and media relations to create real connections for beauty and lifestyle clients.
Her motivation?
She is passionate about discovering as many restaurants, bars, and cafes in Montreal as possible.
Her inspiration?
All her friends and family!
Fun fact?
She loves watching documentaries, especially true crime ones!
The day-to-day?
Lindsey focuses on media and influencer relations for fashion, beauty and lifestyle clients. Her day to day includes crafting pitches, finding the perfect influencer partners and supporting her team on client communications.
Her motivation?
Lindsey is motivated to stay on top of her PR game by keeping her finger on the pulse of industry trends.
Her inspiration?
The smart, strong and bold women who’ve shaped her into the person she is today!
A fun fact?
Lindsey’s favourite TV show is Jeopardy – no joke, she tapes it nightly!
Day-to-day?
Marie-Isabel works with bicom’s corporate and beauty clients; her public relations skills work hand-in-hand with her passion for connecting with others. She strives to build authentic relationships with both clients and media.
Her motivation?
Marie-Isabel is captivated by anything & everything social, cultural and political. She’s forever building out her library – including books and documentaries! – that shed light on those very topics.
Her inspiration?
Beyoncé! She’s an iconic businesswoman, balanced by incredible creativity. She often tells herself “Beyoncé wasn’t built in one day!” to remind herself that, with time and effort, the sky’s the limit.
Fun fact?
While Marie-Isabel might seem like a big city girl, she grew up in a small village called Bas-Saint-Laurent. Her upbringing helped develop her handy side: she knows how to drive a tractor, heat a wood stove and harvest potatoes!
Day-to-day?
Meena participates in the development and execution of strategic plans and daily project management. Her day to day involves touching base with clients, drafting creative campaign deliverables, chatting up media and influencers, supporting event planning and brainstorming creative solutions for our lifestyle and beauty solutions.
Her motivation?
She is driven by the pursuit of happiness, the fulfilment of her goals, the joy of uplifting those around her and overall making the world a better place. These motivations fuel her passion and commitment in all that she does.
Her inspiration?
Her village – her family, friends and boyfriend. Their strong work ethic, support and optimism inspires Meena everyday.
Fun fact?
Meena used to perform Bollywood dances at events as part of a dance academy and she knows how to play an Indian instrument called the Harmonium.
The day-to-day?
Long time the lone rider of the accounting department and now a proud team player, Maxime leads bicom’s day-to-day financial management, which includes billing, payments and payroll processing.
His motivation?
Maxime likes to make numbers meaningful through financial reports, and takes enormous satisfaction from problem-solving with and for his bicom colleagues.
His inspiration?
As a huge history and hockey fan, Maurice “The Rocket” Richard is a prime example of tenacity. He was a hockey legend and hero who inspired a nation.
A fun fact?
Appearances can be deceiving! Ask Maxime what music he listens to at work. His melodic musical tastes go from one extreme to another.
The day-to-day?
Staring her career in France as a fashion and corporate publicist, Sophie’s knowledge now helps her service bicom clients. Whether working on traditional media relations or influencer marketing, she loves being a jack of all trades.
Her motivation?
Sophie’s passionate about nurturing her creative side. She’s up for trying her hand at just about anything, including drawing, painting, sewing, knitting, photography, collaging and make up. Her latest artistic adventure? Embroidery.
Her inspiration?
Hermione Granger for her determination, Lady Diana for her undeniable sense of style, and Jennifer Lawrence for her humor. And, once you combine all these remarkable women, you get Sophie’s number one inspiration… Her mom!
A fun fact?
Fantasy, superhero, K-drama, action… You name, Sophie’s seen it. This TV buff has binged more than 5,400 episodes in her lifetime.
The day-to-day?
As an Account Manager, Vanessa’s day to day includes media & influencer relations and client management. Her client experience ranges across entertainment, lifestyle, food, fashion, and beauty.
Her motivation?
Vanessa thrives on challenge and learning. Her current focus? Improving at tennis and crocheting!
Her inspiration?
Her mom – she’s the embodiment of strength, resilience, and hard work.
A fun fact?
Vanessa has a secret sweet tooth and would choose sweet over savoury any day of the week.
The day-to-day?
Her day involves tasks such as contacting vendors and venues for special events, looking over contracts, re-confirming the services the vendors will provide as well as finalizing details like menu selections with catering, confirming the florals, and so much more!
Her motivation?
To travel as much as she can… and find good deals during her trips!
Her inspiration?
Her parents are her biggest inspiration, they have taught her so much and have always supported her throughout all of her crazy ideas.
A fun fact?
Her fridge never runs out of flavoured sparkling water (more specifically Bubbly!).
The day-to-day?
Virginie is involved in strategic plan development. As a writer, she ensures that anything leaving bicom’s door (and inbox) is in perfect harmony with the brand vision… And in impeccable français!
Her motivation?
The diverse day-to-day! Between strategic development and mandate management, there’s always something new on her plate.
Her inspiration?
It might seem a bit cliché, but her parents.
A fun fact?
Her colleagues tease that she’s a “dynamo” behind the wheel with a “real knack” for directions…
Day-to-day?
Zein supports with influencer and media relations and helps execute public relations and influencer marketing campaigns for bicom’s clients. Her day to day includes deploying creative mailers, supporting with events, and finding the perfect influencers for our fashion, beauty, and lifestyle clients.
Her motivation?
Becoming a better version of herself every single day.
Her inspiration?
The bicom team! Zein is inspired daily by her colleague’s creativity, intelligence, and passion.
Fun fact?
Zein loves taking photos and capturing life long memories of her family, friends, and food!
