The bicom Story
The principles of their partnership formed the values that guide bicom’s business today: attracting top talent and inspiring their hustle to deliver meaningful results. Together, they’re moving the company towards their vision of creating a strong network of locally-led creative communities that redefine the power of influence. They’re the best of friends, sharing an office and family vacations, and continue to rise to every challenge that comes their way.
In 2015, the duo opened the bicom Toronto office; the exponential growth that followed positioned bicom as one of Canada's most prolific agencies.
Awards winning & Associations
Highly active in the business community, bicom is a member of EntreChefs PME, the Alliance des cabinets de relations publiques du Québec, which Vicky was chaired, the Regroupement des Firmes de Services Indépendantes du Québec, and the American group The PR Net, and has also received several awards over the years, including 2022 ‘THE PR NET 100’ LIST, the Work-Life Balance Award from Groupe entreprises en santé, and a nomination for the 75 most influential women-owned businesses in the Québec economy, awarded by Premières en affaires in 2020, 2021 and 2022.
Executive Leadership
Our experience
The day-to-day?
Anik leads the digital department, ensuring the social media accounts run smoothly, as well as managing clients and creating strategies.
Her motivation?
Reading as many books as possible. As soon as she has the chance, Anik cracks open a book and dreams one day of building a full wall bookshelf.
Her inspiration?
Business women, women who juggle career and family, who create their own path and shake things up.
A fun fact?
Anik studied fashion design and owned a fashion line for a few years.
The day-to-day?
With over 7 years of experience under her belt, Anaïs’ PR journey take root in luxury fashion from where her passion for lifestyle PR only grew. Today, Anaïs oversees accounts in fashion, lifestyle and beauty where she leads media and influencer marketing campaigns and manages client relationships.
Her motivation?
While always eager to learn from her peers, Anaïs finds herself most motivated when stepping out of her comfort zone and keeping herself busy!
Her inspiration?
Driven by her love for nature and animals, Anaïs finds herself most inspired while being in the big outdoors. She finds joy in the small and big adventures from hiking to camping, with, by her side Aoki, her Shiba Inu.
A fun fact?
While having good general cooking skills, Anaïs’ best dishes are usually made from the most random left-over ingredients in her fridge come Friday night! Whatever’s left, simply trust. It’s going to be great!
The day-to-day?
As a Publicist, Anne is in charge of influencer and media relations for various accounts, mainly focused on fashion, beauty and lifestyle. Whether it’s for organic mailers, creating media pitches or organizing events, she constantly collaborates with team members to support them in different projects.
Her motivation?
Her two greatest passions are traveling and fashion. Anne loves being on the lookout for trends, but she always likes to add her own twist to create looks that reflect her image.
Her inspiration?
The people who surround her on a daily basis, inspiring people in their own way who are a constant source of motivation for Anne.
A fun fact?
Anne is a Quebec series fan! She’s probably watched almost all of them. She loves Quebec TV so much she could talk about it for hours.
The day-to-day?
As coordinator, Béatrice balances media relations and influencer marketing projects, while providing support on a variety of other mandates. Her role is to support fashion, beauty and outdoor teams by creating solid, authentic links with members in the industry. Her experience in journalism, editing, on film sets and in bars gives her a unique perspective on the agency’s day-to-day operations!
Her motivation?
Passionate about cooking and food, she’s always open to testing recipes and sharing them with family and friends. Whether it’s discovering a new restaurant or reading a new novel, she always finds time for these two complementary pleasures!
Her inspiration?
Pauline Marois for her political involvement and determination to advance the status of women in the workplace and in Quebec society. Now retired, she remains an inspiration to this day for breaking many barriers and paved the way for a more inclusive society more open to women.
A fun fact?
Béatrice has done almost 10 years of musical theater. A real fan of Broadway!
Day-to-day?
Camille manages bicom’s invoicing infrastructure and supports the finance team on their day-to-day deliverables.
Her motivation?
Numbers and lists! There’s nothing more gratifying than a check marked to do list.
Her inspiration?
Her parents! They worked unbelievably hard for everything they have, and she hopes to teach her children even ¼ of the values they instilled in her.
Fun fact?
Camille is passionate about electronic music. Her dream is to attend every single festival across the globe!
The day-to-day?
As an Account Manager, Carmel juggles several disciplines in her day-to-day work, including press relations, influencer marketing, and digital communications for corporate and lifestyle accounts. Ambitious and passionate, she makes it her duty to invest herself fully in every project she undertakes and to always learn from her experience.
Her motivation?
She has always had a strong interest in dance. To put her creativity and passion for the sport to good use, she started her own aerobic dance program and currently offers her classes to the City of Waterloo’s Recreation Department. She loves giving back to the community while continuing to practice her favourite art form.
Her inspiration?
Her mother! A single parent who has balanced her professional and personal life perfectly while working in the TV advertising field for many years. Carmel knows she can always count on her mother’s experience to inspire her in her public relations campaigns.
A fun fact?
Her guilty pleasure is to sing the Mixmania 1 album at the top of her lungs when she is alone in her car.
Day-to-day?
Always tuned into something – Whether it be a podcast, a YouTube commentary channel, the newest Forbes article, or a little too much scrolling, I spend my days gathering public opinion through social listening, to better forecast upcoming trends. I use this knowledge to deliver client mandates from A to Z, ensuring message alignment & brand representation among target demographics, from strategy to pitches & reports.
Her motivation?
I aspire to create strategies that challenge the status quo & are disruptive in the industry, working with brands unafraid to push boundaries & take risks. I thrive on unexpected challenges that push my skills, aiming to connect with people in authentic environments & craft impactful communication campaigns.
Her inspiration?
Alexandria Ocasio-Cortez, Chelsea Fagan, Sahar Khoramm, and Shannon Boodram; I admire women who unapologetically take space in male-dominated industries.
Fun fact?
She’s known for her most-colorful “outfit checks” on IG stories.
The day-to-day?
As an account coordinator, Isabelle helps execute and implement public relations, influencer marketing, and events for the agency’s client. She handles influencer and media relations to create real and meaningful connections for beauty, fashion, and lifestyle clients.
Her motivation?
She is motivated by always wanting to learn more and develop any skill.
Her inspiration?
Her family, friends and co-workers!
A fun fact?
She is addicted to any reality tv show!
The day-to-day?
Joëlle thrives on human contact. It’s totally natural and highly satisfying for her to take care of candidates, employees, and our work environment. She knows that strong teams are those that support, develop, and feel good about themselves.
Her motivation?
The first one is to move! She practices African dance, yoga and running. The second one, is not to move: she loves to have a few drinks and chat with friends or relax in front of a TV show.
Her inspiration?
People who get up after a hard blow and continue to move forward with their heads held high and increased energy.
A fun fact?
During the pandemic, she lived for several months in a cabin without running water or electricity. These were magic moments for her and her family.
The day-to-day?
Juliette manages bicom client social media and supports the digital team across a multitude of projects.
Her motivation?
Discovering cool spots in Montréal! Whether it’s a new trendy restaurant, an exhibition or a festival, Juliette loves exploring her city.
Her inspiration?
Everyone around her! She strongly believes that every single person she crosses paths with has a valuable education to impart upon her.
A fun fact?
Juliette is a huge Friends fan! She knows each episode by heart.
The day-to-day?
As a Senior Account Manager at bicom, Karine’s day-to-day includes managing mandates and ensuring clients’ satisfaction while maintaining relationships with media and influencers to help brands stand out.
Her motivation?
Karine loves building beautiful, respectful human relationships. She also has a great passion for everything related to fashion and beauty.
Her inspiration?
The strong women who helped shape her! (Special shout out to her mom and childhood best friend.)
A fun fact?
Karine swears she was born in the wrong decade… She was destined for 1960s Beatlemania!
The day-to-day?
Starting her PR career in France in 2006, Laetitia’s member of the bicom team since 2017 and back in France since September 2023. She’s responsible for the strategies of the agency’s clients and oversee the development of creativity, specifically through talent training, while developping the French market.
Her motivation?
Train tomorrow’s future leaders and put her expertise at the service of inspiring companies, from large established groups to creative, innovative SMEs, with a unique story to tell and a desire to stand out from the crowd in a thriving ecosystem… and thrive on their exchanges!
Her inspiration?
All women who assert their determination to exercise a profession they love, who defend their rights and their position, and who find fulfillment in their professional choices as much as in their private lives! And, of course, her mother, because she’s the best!
A fun fact?
Laetitia is an avowed fashionista who posts her looks on Instagram every Wednesday, and the size of her wardrobe is regularly the subject of discussion in the office!
The day-to-day?
Lindsey focuses on media and influencer relations for fashion, beauty and lifestyle clients. Her day to day includes client management, developing media relations strategy and managing influencer campaigns.
Her motivation?
Passionate about brand building, creative storytelling and industry trends, Lindsey is motivated to go beyond the brief to connect brand with their audiences.
Her inspiration?
The smart, strong and bold women who’ve shaped her into the person she is today!
A fun fact?
Lindsey’s favourite TV show is Jeopardy – no joke, she tapes it nightly!
The day-to-day?
As an Account Director, my daily routine is driven by managing influencer campaigns, media relations, and optimizing communication strategies. My role involves managing both the team and my clients.
Her motivation?
I’m an avid reader who loves nothing more than strolling through local bookstores, a cup of matcha in hand.
Her inspiration?
All the strong, independent women around me! Who run the world? Girls!
A fun fact?
I have watched every episode of RuPaul’s Drag Race so many times that I can lip-sync to the entire series—and I’m always ready for a re-watch marathon!
Day-to-day?
Marie-Isabel works with bicom’s corporate and beauty clients; her public relations skills work hand-in-hand with her passion for connecting with others. She strives to build authentic relationships with both clients and media.
Her motivation?
Marie-Isabel is captivated by anything & everything social, cultural and political. She’s forever building out her library – including books and documentaries! – that shed light on those very topics.
Her inspiration?
Beyoncé! She’s an iconic businesswoman, balanced by incredible creativity. She often tells herself “Beyoncé wasn’t built in one day!” to remind herself that, with time and effort, the sky’s the limit.
Fun fact?
While Marie-Isabel might seem like a big city girl, she grew up in a small village called Bas-Saint-Laurent. Her upbringing helped develop her handy side: she knows how to drive a tractor, heat a wood stove and harvest potatoes!
The day-to-day?
Marie-Noelle is a true manager at heart. She oversees bicom’s finances and human resources, ensuring smooth operations and corporate growth. She works to maintain the perfect happiness/performance balance, a fundamental aspect of bicom’s DNA; she is the champion of the agency’s strong corporate culture.
Her motivation?
A born connector, Marie-Noelle knows the value of a strong entourage. She’s fueled by challenges and new projects. Whether launching bicom in a new market or supporting her kid’s school projects, she applies the same passion and determination across the board.
Her inspiration?
Her parents! The best in the world. They’ve always let her live freely and walk her own path. Through their nurturing, Marie-Noelle developed the confidence to take big risks.
A fun fact?
As a former figure skating coach from Montreal’s North Shore, Marie-Noelle’s uniform was a shiny nylon leotard and matching skirt.
The day-to-day?
Long time the lone rider of the accounting department and now a proud team player, Maxime leads bicom’s day-to-day financial management, which includes billing, payments and payroll processing.
His motivation?
Maxime likes to make numbers meaningful through financial reports, and takes enormous satisfaction from problem-solving with and for his bicom colleagues.
His inspiration?
As a huge history and hockey fan, Maurice “The Rocket” Richard is a prime example of tenacity. He was a hockey legend and hero who inspired a nation.
A fun fact?
Appearances can be deceiving! Ask Maxime what music he listens to at work. His melodic musical tastes go from one extreme to another.
Day-to-day?
Meena participates in the development and execution of strategic plans and daily project management. Her day to day involves touching base with clients, drafting creative campaign deliverables, chatting up media and influencers, supporting event planning and brainstorming creative solutions for our lifestyle and beauty solutions.
Her motivation?
She is driven by the pursuit of happiness, the fulfilment of her goals, the joy of uplifting those around her and overall making the world a better place. These motivations fuel her passion and commitment in all that she does.
Her inspiration?
Her village – her family, friends and boyfriend. Their strong work ethic, support and optimism inspires Meena everyday.
Fun fact?
Meena used to perform Bollywood dances at events as part of a dance academy and she knows how to play an Indian instrument called the Harmonium.
Day-to-day?
As an Account Executive, Laurence contributes to the execution and implementation of client mandates, as well as impactful public relations and influencer marketing campaigns. She handles relationships with influencers and the media, creating real connections to raise the profile of beauty and lifestyle clients.
Her motivation?
Discovering new addresses: restaurants, wine bars & cafés (and sharing her finds on TikTok). She also loves hosting, from the Pinterest board to the soirée itself!
Her inspiration?
All of her relatives!
Fun fact?
Laurence was a die-hard Justin Bieber fan in her younger days, and she even won a contest to meet him!
The day-to-day?
With 10+ years into contributing to bicom’s success, Polina’s focused on grasping clients’ challenges while optimizing operations to increase team performance and maximize results!
Her motivation?
Polina lives for building relationships – personal and professional – based on trust and mutual respect.
Her inspiration?
The strong, beautiful women that surround her and the stories they tell. All different but equally inspiring, they aim for the best and live life to the fullest.
A fun fact?
In Polina’s past life as a fashion freelance writer in Russia, Christian Louboutin criticized her for not wearing heels while she was interviewing him!
The day-to-day?
As an account manager for fashion, beauty and lifestyle clients, Sophie puts her knowledge and experience in public relations, acquired in France and Canada, to the service of her clients on a daily basis. Whether it’s traditional press relations, influencer marketing, events or social networks, she enjoys creating 360° campaigns that are relevant to her clients.
Her motivation?
Discover new things: a good book, a new restaurant, a new café, a new country, a new store, a new sport, etc.
Her inspiration?
Hermione Granger for her determination, Lady Diana for her undeniable fashion sense, Florence Foresti for her sense of humor… and for everything combined: her mom.
A fun fact?
Sophie is a real Formula 1 and soccer fan!
The day-to-day?
As a Senior Account Manager, Vanessa’s day to day includes media & influencer relations and client management. Her client experience ranges across entertainment, lifestyle, food, fashion, and beauty.
Her motivation?
Vanessa thrives on challenge and learning. Her current focus? Improving at tennis and crocheting!
Her inspiration?
Her mom – she’s the embodiment of strength, resilience, and hard work.
A fun fact?
Vanessa has a secret sweet tooth and would choose sweet over savoury any day of the week.
The day-to-day?
Her day involves tasks such as contacting vendors and venues for special events, looking over contracts, re-confirming the services the vendors will provide as well as finalizing details like menu selections with catering, confirming the florals, and so much more!
Her motivation?
To travel as much as she can… and find good deals during her trips!
Her inspiration?
Her parents are her biggest inspiration, they have taught her so much and have always supported her throughout all of her crazy ideas.
A fun fact?
Her fridge never runs out of flavoured sparkling water (more specifically Bubbly!).
The day-to-day?
In her role as Publicist, Victoria specializes in press relations and influencer marketing, while supporting the team on a variety of projects. Her day-to-day work involves creating pitches, engaging with media and building strong relationships with them, as well as with customers.
Her motivation?
She loves to shop for things that both embellish and improve her daily life. Whether it’s decoration that serves as storage for her apartment, skincare in her make-up products or comfortable clothes, she’s always looking for the best of both worlds.
Her inspiration?
The friends she met during her university years. Seeing their achievements and different career paths is a constant reminder that the fields of communications and public relations are full of opportunities if you have ambition.
A fun fact?
When she was younger, Victoria spent several days at the Shaolin temple in China, where she learned the rudiments of kung fu.
The day-to-day?
As Account Director, Virginie helps develop strategic plans to promote her clients from different horizons, always having in mind to exceed objectives. With over 12 years of experience, Virginie has developed an expertise in the philanthropic, cultural and consumer products fields, as well as in the promotion of companies in terms of corporate communications.
Her motivation?
Exceeding customer expectations through hyper-effective teamwork.
Her inspiration?
It might seem a bit cliché, but her parents.
A fun fact?
Her colleagues tease that she’s a “dynamo” behind the wheel with a “real knack” for directions…
Day-to-day?
Zein supports with influencer and media relations and helps execute public relations and influencer marketing campaigns for bicom’s clients. Her day to day includes deploying creative mailers, supporting with events, and finding the perfect influencers for our fashion, beauty, and lifestyle clients.
Her motivation?
Becoming a better version of herself every single day.
Her inspiration?
The bicom team! Zein is inspired daily by her colleague’s creativity, intelligence, and passion.
Fun fact?
Zein loves taking photos and capturing life long memories of her family, friends, and food!
The day-to-day?
Vicky deep dives to fully understand customers’ issues and suggest the best strategies. Always on the lookout for the latest decision-making trends, she’s involved in multiple conferences and events. As the President of ACRPQ (Alliance des cabinets de relations publiques du Québec), she spearheads the exploration of the industry’s future.
Her motivation?
Innovation! Vicky is addicted to emerging trends and tech advancement. Her latest hobbyhorse? Innovation networking; cross pollinating domain-specific information in an unexpected way to create something new.
Her inspiration?
Over the years, Vicky has met many people with atypical, inspiring jouneys. Whether great business women who advance society, or families in need humbly doing their best to get by, Vicky steeps herself in their stories to become a better person.
A fun fact?
Originally from the small village of Havre St-Pierre, Vicky is a fisherman’s daughter. As a child, she mistook lights on the horizon for New York and vowed to live in the big city one day!
