bicom’s campaign included an influencer marketing campaign involving two paid partnerships on Instagram with two micro-influencers, as well as organic press relations with Quebec lifestyle media.

bicom undertook the following actions:

Media relations: Writing customized media approaches to secure coverage in Quebec lifestyle media, Coordination of media requests (visuals, etc.).

Influencer marketing: Development of influencer marketing campaign concept, Coordination of visits and content review.

Results

17 mentions in the media

12 mentions on social media

15M organic impressions in the media

172K+ impressions on social media