To do so, bicom developed a 3-pillar strategy: press relations, influence marketing and a b nation (now heylist) campaign.

Personalized approaches to the media to generate coverage and questions about this important issue.

Approach ambassadors to get them involved in the cause, whether by sharing campaign visuals or demonstrating their awareness of the issue.

Creation of a b nation campaign with 10 nano-influencers, asking them to join the cause by sharing the campaign visuals or demonstrating their awareness of the issue.

Results

126k+ potential impressions on social media

2.8% engagement rate

4M+ potential media impressions