Fondation Lise Watier - Corporate Services - bicom
Corporate services

Lise Watier Foundation

The Fondation Lise Watier has launched the S'Entreprendre Program, a unique intervention approach designed to encourage financial independence for women in need.

bicom's role in working with the Foundation was to promote the new program in the Quebec media, while increasing awareness of the organization (ongoing since 2016).
41
Media publications
13M+
Potential impressions

bicom did the following actions:

Pre- and post-event press releases, invite journalists to events, personalized follow-up to secure media coverage, media request management, welcome media to coordinate media requests and manage interviews, highlight the stories of three women who graduated from the program, ongoing search for visibility opportunities.

Results

41 media publications

13M+ potential impressions