85%
Turnout rate
254
Pieces of content shared on social media
22.2M
Potential impressions on social media
For this mandate, bicom took the following actions: Organization of a media and influencer event in Toronto during the first week of November to support the launch of the new holiday collection, inviting media and influencers to the event, management of RSVPs, follow-up on production of event elements (catering, decor, ambiance, etc.) and distribution of newsletter to press list and personalized follow-up to ensure media coverage.
Results
22.2M potential impressions on social media
254 mentions on social media