Bouclair - Toronto opening store event - bicom
Experiential Events

Bouclair

2024 - Toronto
bicom was mandated to organize an event with traditional and digital short-form media and content creators from the Greater Toronto Area to raise brand visibility and connect with attendees.
85%
Turnout rate
254
Pieces of content shared on social media
22.2M
Potential impressions on social media

For this mandate, bicom took the following actions: Organization of a media and influencer event in Toronto during the first week of November to support the launch of the new holiday collection, inviting media and influencers to the event, management of RSVPs, follow-up on production of event elements (catering, decor, ambiance, etc.) and distribution of newsletter to press list and personalized follow-up to ensure media coverage.

Results

22.2M potential impressions on social media

254 mentions on social media