Diptyque - Event - bicom
Experiential Events

Diptyque

2022 - Toronto
While positioning the French brand through specific and continuous activations with media and influencers, bicom handled the celebration of the Toronto store opening, from conceptualization to execution.
15M+
Potential impressions at the event
190M
Potential impressions after 3 months
500M+
Potential impressions after 1 year

As part of this project, bicom sent a formal, handwritten invitation with a Parisian-inspired design, including all event details, a watercolor painting of the store, and a key serving as a “pass” and a token for upcoming gifts. bicom handled the conceptualization and execution of the event, creating a luxurious, Parisian-inspired experience, with the brand’s KOLs in attendance.

Results

15M+ potentiel impressions during the event

190M potentiel impressions in the media after 3 months

500M+ potentiel impressions in the media after 1 year