bicom worked closely with Lancôme to map out strategic partnerships with key opinion leaders across Canada to help form a loyal group of ambassadors known as the Lancôme Squad, in parallel of multiple organic and ongoing activations. To further support the brand and keep Lancôme top of mind, bicom rebuilt and strengthened relationships with beauty and lifestyle media to optimize Lancôme coverage within the Canadian media and social media landscapes.

Lancôme experienced an uptick in sales and brand awareness, specifically in QC, even selling out products such as the Rénergie H.C.F. Triple serum in a few days.

Résultats

909 media mentions in 8 months

748M+ potential media impressions

80M+ potential impressions on social media