Media Relations — Marketing & Communications — Toronto + Montreal

Media Relations

The media landscape continues to evolve exponentially, and journalists contend with significant time and content pressures. Fully aware of this reality, we connect with the right person, with the right angle, with the right information, at the right time. For a successful public relations campaign, we develop and execute the necessary elements to set brands up for success.

Strategic development and ideation based on project objectives and requirements

  • Creation of communication plan, including core messages
  • Choice of distribution channels
  • Determination of KPIs

Content creation

  • Press releases
  • Newsletters
  • Personalized approach
  • Translations for your target audiences

Spokesperson training

  • Personalized training sessions
  • Delivery of an individualized practical guide
  • Coaching and assistance with TV and radio interviews

Targeted media lists established according to campaign objectives

Information dissemination, personalized follow-ups, and media request management

Coordination of specific requests

  • Advertorials
  • Dissemination via newswires
  • Paid television or radio segments
  • Contest organization

Result monitoring

Report creation, recommendations, and performance measurement/ROI

Corporate communications

  • Internal and external newsletters
  • Competitive intelligence
  • B2B campaigns

Setting up a media relations campaign? Contact Laetitia.

Our experience

Related projects

Quebec Media Relations — Seedlip

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Media Relations — Launch of Retin(A)list

À l’été 2019, REVERSA, marque québécoise végétalienne et sans cruauté animale a mandaté bicom pour une campagne de lancement pancanadienne de leur nouveauté, Retin(A)list.

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Media Relations — Lambo's Deli & Grocery

Opportunity In October 2020, bicom partnered with Lambo’s Deli & Grocery to lead the PR strategy and execution for their sandwich shop opening in Toronto’s Trinity Bellwoods neighborhood. In the spirit of supporting local, bicom worked pro bono, continuing an agency-wide mission to help [...]

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What they say about us

Driven solutions

It’s been a real pleasure collaborating with the team at Bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
Shari Nowroozi
Social & Advocacy Acceleration Manager, L'Oréal Luxe

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, multiple magazines, KO Media

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.