Lolë Fall/Winter Collection
To promote the Lolë men and women fall-winter 2018 collection, BICOM organized a training session (in Toronto) and a spinning session (in Montreal). The objective of this intimate VIP event was to showcase the new products to medias and influencers.
A few differences between traditional PR and online PR
No matter the message, the campaign, or the product launch, choosing between traditional and online PR methods is not always easy. More often than not, a mix of the two works best. To help you along, here are a few key elements to consider before planning [...]