Brands that attract attention are those with strong relationships. We build brand reputations by providing thoughtful quality content to media, while adapting to their pace and preferences.
- Strategy and work schedule creation
- Key message development, media and influencers approaches
- Spokesperson training
- Customized writing approaches
- Research and assembly of a global media list
- Dissemination of information, follow-up and management of specific media requests
- Monitoring impacts and benefits
- Detailed reports, recommendations and performance measurement
Media Relations — Virtual Trivia Night hosted by Valeria Lipovetsky
Opportunity Inspired by the passionate, informed, and ever-growing #skinfluencer community, bicom conceptualized a virtual trivia night that would introduce both skincare novices and enthusiasts to SkinCeuticals’ best-selling antioxidant formulas. Actions To drive engagement and compel social sharing during the event, bicom invited macro-influencer [...]
Media Relations — Launch of the Kéfir product range
En janvier 2020, Maison Rivera, compagnie québécoise de produits laitiers, a confié à bicom le mandat d’une campagne de lancement pancanadienne, de leur nouveauté, le Kéfir végétal à base de lait de coco.