Media Relations — Marketing & Communications — Toronto + Montreal

Media Relations

Brands that attract attention are those with strong relationships. We build brand reputations by providing thoughtful quality content to media, while adapting to their pace and preferences.

  • Strategy and work schedule creation
  • Key message development, media and influencers approaches
  • Spokesperson training
  • Customized writing approaches
  • Research and assembly of a global media list
  • Dissemination of information, follow-up and management of specific media requests
  • Monitoring impacts and benefits
  • Detailed reports, recommendations and performance measurement

Our experience

Related projects

Québec Media Relations — Seedlip

Opportunity Seedlip – a distilled non-alcoholic spirit founded in 2015 – offers a solution to the “what to drink when you’re not drinking” dilemma. Crafted without alcohol, sugar or calories, it opens the door to endless non-alcoholic cocktail possibilities. Seedlip was ready to make [...]

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Media Relations — Launch of the Kéfir product range

En janvier 2020, Maison Rivera, compagnie québécoise  de produits laitiers, a confié à bicom le mandat d’une campagne de lancement pancanadienne, de leur nouveauté,  le Kéfir végétal à base de lait de coco.

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Media Relations — Launch of Retin(A)list

À l’été 2019, REVERSA, marque québécoise végétalienne et sans cruauté animale a mandaté bicom pour une campagne de lancement pancanadienne de leur nouveauté, Retin(A)list.

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What they say about us


bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT


The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Integrity & Rigor

For people like us, working in the web industry, it was necessary to partner with a company that has the knowledge, contacts and effective strategies in the traditional world. With bicom, we found a partner that shares many of our values such as integrity and rigor. They were able to identify the opportunities that we could never gasp and the results were beyond our expectations. In addition, it was fun!
Simon Lamarche
Associate, Adviso

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, VÉRO magazine


The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun


I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail


By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger


As a fashion retailer it was important to find an agency with a solid understanding of our brand and strong media relationships across Canada’s various regions – bicom is precisely that. Rarely found in the agency world, bicom is a team built on strategic thinking as well as being proactive in their tactics and experts at execution.
Gabby Sabharwal
Public Relations, ARITZIA


What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.