Founded in 1886, St-Rémy is a French distillery that produces high quality brandy.
bicom was tapped to create content and generate engagement for the brand’s Sangria Saturday initiative, with the objective of highlighting fun times, entertainment tips and unique drink recipes.
Launched paid Instagram campaign
Reshared and boosted influencer content on St-Rémy platforms
Organized professional photoshoot to generate content that would resonate with the Canadian market and consumer (in addition to influencer content created)
Created Sangria Saturday content calendar
In total, the campaign achieved a reach of 4.3M total impressions.
198,019 total impressions
8.06% engagement rate
156,138 total impressions
22.90% engagement rate