Opportunity
Founded in 1886, St-Rémy is a French distillery that produces high quality brandy.
bicom was tapped to create content and generate engagement for the brand’s Sangria Saturday initiative, with the objective of highlighting fun times, entertainment tips and unique drink recipes.
Actions
Launched paid Instagram campaign
Reshared and boosted influencer content on St-Rémy platforms
Organized professional photoshoot to generate content that would resonate with the Canadian market and consumer (in addition to influencer content created)
Created Sangria Saturday content calendar
Results
In total, the campaign achieved a reach of 4.3M total impressions.
On Facebook:
198,019 total impressions
11,000 interactions
8.06% engagement rate
On Instagram:
156,138 total impressions
90,000 interactions
22.90% engagement rate
