Opportunity
Founded in 1965, the Caisse de dépôt et placement du Québec (CDPQ) has been evolving and developing for more than 55 years.
Today, CDPQ invests the funds of its clients around the world with a long-term perspective. More than 6 million Quebecers are contributors or beneficiaries of large plans that entrust their funds to CDPQ experts.
In its objective to develop and ensure its digital evolution, the CDPQ wanted to provide training in the creation of content on social networks as well as leave a toolbox available to its experts so that they could reach a wider audience on social networks.
Actions
With the objective of making experts from the Caisse de dépôt et de placement du Québec experimented LinkedIn users and supporting them in the best practices for creating online content, bicom has created a tailor-made training course provided to all CDPQ experts around best practices and the latest trends in content creation and in relation to their different expertise.
Methodology:
Analysis and understanding of expert needs
Creation and delivery of tailor-made training
Results
The training was provided to all CDPQ executives. On the schedule :
Portrait of business leaders and senior executives
Different themes
Tones to prioritize
CDPQ and LinkedIn
Elements of an engaging publication
Sharing strategies
Analyses and recommendations
