In addition, in order to ensure cohesion within George Mathai’s various international tentacles, bicom has set up the company’s first newsletter (internal and external), ensuring a uniform sharing of key messages.
bicom took the following actions:
Development of a comprehensive content strategy for the company’s corporate social networks, including in-depth analysis of George Mathai’s platforms and those of the company’s main competitors;
Training related to the management and use of social networks and current trends for each platform;
Support for the development of content and the management of social networks (advisory role);
Creation of the group’s first newsletters, distributed to employees and customers around the world. The newsletter aimed to share industry news, related to nnovations in the sector, sustainable development efforts, news from different subsidiaries and teams to create a sense of belonging and strengthen bonds between colleagues.
Results
Generally speaking, both tactics have made it possible to:
Maximize the visibility of the company to employees and generate a sense of belonging;
Keep employees informed of company news;
Position the company as an expert in its field through effective corporate communications;
Join a larger network of contacts to win more contracts;
As for social networks, upstream work, team training and weekly support have helped to increase the effectiveness of publications as well as the regularity of these publications.
