Corporate Marketing Agency | Experts in Toronto & Montreal

Corporate Services

Companies and organizations need to adapt their communications to different audiences. At bicom, our team can help you manage all your internal and external communications efforts. Our team works to enhance your corporate culture through the spectrum of positivism, to promote employee retention, motivation and quality of life at work.

This includes, but is not limited to : branding, public relations, press relations, stakeholder communications, crisis management, media monitoring, as well as spokesperson and social network training.

Strategic Planning and Consulting

  • Identification of issues
  • Identification of target audiences
  • Recommendations
  • Action planning

Press Relations and Media Training

  • Strategic development and ideation tailored to needs and objectives
    • Creation of communication plans including key messages
    • Choice of transmission channels
  • Drafting of documents
    • Press releases
    • Newsletters
    • Customized approaches
    • Translation for different territories
  • Training for spokespersons and front-line players
    • Customized training
    • Delivery of an adapted practical guide
    • Coaching and on-site presence for TV/radio interviews
  • Creation of press lists
  • Dissemination of information to target audiences, personalized follow-up and management of interview requests
  • Coordination of specific requests
    • Advertorials
    • Newswire broadcasts

Corporate Communications

  • Development and implementation of internal strategic communications plans
  • Drafting of communication tools
  • Drafting of internal and external newsletters
  • Competitive intelligence
  • B2B campaigns

Content Creation and Specialized Writing

  • Strategic development in line with specific needs
  • Content creation to reach business partners, customers and employees (external social platforms and internal platforms – intranet)

Media monitoring and Audit

  • Update of complete coverage of mentions in traditional and digital media
  • Production of a comprehensive report linked to specific media monitoring needs
  • Audit : analysis, comparison and recommendations in support of the objectives determined between bicom and the customer (competitive intelligence, analysis of social platforms or media presence, internal and external communication tools or website).

Monitoring and analysis

Customized to your needs, bicom will create a comprehensive report compiling all of your media coverage in both traditional and digital media, as well as analyzing the tone and impact of your mentions and articles.

Specialized writing

In a world where any word can change the face of an organization in no time, our experts master Shakespeare’s language and will carefully select the right words to deliver your message through specialized writing.

Consulting

Traditional and social media are evolving at an incredible pace and becoming increasingly crowded. Some organizations may not choose the right approach to get their message out. This is where www.bicom.can help and support you. We can offer you creative and forward-thinking approaches that will make you stand out and get you noticed.

Internal communications

Effective communication within an organization is now more necessary than ever. bicom will assist you in drafting your communication tools and in developing and implementing a strategic internal communication plan.

Employer's brand communication

www.bicom.can assist you in developing your employer brand and help you put forward, both internally and externally, all those elements that make you stand out and make you a top employer.

Social responsibility

www.bicom.can support you in developing and implementing a program that will allow you to positively impact your community through CSR initiatives.

Setting up internal communications? Contact Virginie.

Our experience

Related projects

Audit — Resolute Forest Products

Opportunity Resolute Forest Products is a global leader in the forest products industry offering a wide variety of products including market pulp, paper fabric, wood products, and paper. In 2021, the company faced the same challenges as many others, across many different verticals. Given [...]

View project

Corporate services — CAMDEN

Opportunity Camden is an integrated advertising agency with multi-level expertise, offering graphic design, video production and creative services. Camden tapped bicom to increase its visibility in the Canadian media landscape in connection with their Hong Kong office opening.   Actions Bicom's strategy has been [...]

View project

Corporate services — CDPQ

Opportunity Founded in 1965, the Caisse de dépôt et placement du Québec (CDPQ) has been evolving and developing for more than 55 years. Today, CDPQ invests the funds of its clients around the world with a long-term perspective. More than 6 million Quebecers are [...]

View project
What they say about us

Driven solutions

It’s been a real pleasure collaborating with the team at Bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
Shari Nowroozi
Social & Advocacy Acceleration Manager, L'Oréal Luxe

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, multiple magazines, KO Media

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.

Interested in working with us ?

Have an idea in mind? Looking for help on an ongoing project?

Contact Us