b nation — Marketing & Communications — Toronto + Montreal

Nano-influencers: 10X more impact than celebrities*

A trailblazer in influencer marketing for more than a decade, bicom is always striving to simplify the relationship between brands and their customers. In 2018, we launched b nation, Canada’s first nano-influencer collective.

Today, more than 2,000 North Americans collaborate on our campaigns by sharing products and experiences that align with their tastes and interests with their friends and followers on social media.

These nano-influencers have a very high engagement rate—8% compared to the average 1.42% on Instagram—because they are accessible and in close touch with their communities, made up of anywhere from 1,000 to 10,000 followers.

Why join b nation?

We're constantly seeking nano-influencers to discover and test client products and experiences. By joining b nation, you can promote brands that are 100% compatible with your content. We have 2000+ registered Canadian and American nano-influencers and we're recruiting new candidates daily.

You could be next!
8%
average engagement rate
10x
more impact than a celebrity
32K
People on average reached per campaign

Everything you need to know about nano-influencers

What is a nano-influencer?

The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still influence their followers through their recommendations.

How can I get involved in your campaigns?

You have to join b nation, here are the terms and conditions of our program. Then, fill out our application form below.

What happens next?

We verify all applications and keep them in our database. We then contact participants based on their profiles and the campaigns we’re running to ensure the authenticity of their interest in the brand, and vice versa. For more details, please read our terms and conditions.

Do I need to contact you to participate?

No. We contact selected participants directly to offer them a chance to get involved in the campaigns we’re working on.

The complete process of our program is described on this terms and conditions page.

Are nano-influencers paid?

We do not paid our nanos-infuencers. Agreements with nano-influencers for b-nation campaigns take the form of an exchange of relevant products/services for content creation. The value of the products or services offered is negotiated with each brand.

How do you communicate with us?

We’ll contact you by email and send product samples or other gifts by mail.

What are your expectations for the arrangement?

We create a detailed brief for each campaign and share it with participants before any products and/or services are sent out. The brief has everything you need to know, from brand presentation to key messages we want you to include. We even give you the hashtags. If a certain product doesn’t work for you, let us know right away and we’ll take it from there.

Can influencers collaborate with other agencies or brands?

Absolutely. We don’t expect exclusivity!

Join b nation or update your profile

    Step 1

    General information

    Step 2

    Tell us more about you

    To which gender identity do you most identify? Or what kind of account do you own?

    Select the population group(s) you identify with.

    Step 3

    Your interests and your content

    What kind of content would you be interested posting about? (Select all that apply)

    What sports and recreation are you interested in?

    Which of the below reflect your skin type or concern(s)?

    What type of treatment(s) do you receive ?

    What is your diet?

    What mode of transportation do you use most frequently?

    How would you describe your living arrangement?

    If you have pets, select all that you own (leave blank if does not apply)

    Step 4

    Submit your application or update your profile

    I accept the terms and conditions of the b nation nano-influencers program, I accept to send my information and to sumbit my profile to order to be considered for future marketing campaigns.

    Your customers are also nano-influencers!

    Since the autumn of 2021, the new exclusive offer from b nation powered by Spitche has allowed brands to identify and reward their most engaged customers through a new type of loyalty program.
    The idea is to focus efforts on these superfans, the people who already subscribe to the brand’s values and have an active presence on social media.

    They earn points and receive rewards through a platform that is easy to use for both the brand team and consumers. Interested in a demonstration?

    Contact us today!
    8%
    Average engagement rate at b nation
    100+
    Nano-influencer campaigns
    20M+
    People reached

    Our experience

    Everything you need to know about nano-influencers

    What is a nano-influencer?

    The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still have a significant influence on their followers through their recommendations.

    How do you recruit nano-influencers?

    When we launched b nation, we posted articles on social media and elsewhere to recruit candidates and build our beta version. Since then, based on the profiles we need for each campaign, we approach potential candidates and invite them to fill out an application to join b nation. We also run ongoing campaigns to recruit new nano-influencers for our clients’ upcoming projects.

    Does this work at the expense of other types of influencers?

    Depending on the project, we generally recommend activating various channels in parallel, since we deal with different and often complementary types of influencers. We tailor our messages and practices to each category of influencer.

    How can we ensure the quality of the content?

    Of course, we can’t expect ultra-polished photo shoots or elaborate, professional staging, since the idea behind nano-influencers is that their content reflects an accessible reality their followers can see themselves in. However, we choose our nano-influencers by ensuring that their visual impact is in line with the brand’s standards.

    Are nano-influencers paid?

    We develop a special relationship with our nano-influencers, much like we’ve done with journalists and other influencers. We’re confident that when they agree to take part in a campaign, they’ll spread the word about the products we send them to their friends and followers. For the time being, we don’t have any plans to pay participants for their posts, since the idea is to preserve authenticity and ensure maximum credibility.

    What’s the ideal number for a good campaign?

    The number of nano-influencers varies by campaign depending on the brand’s objectives available budget. In the past year, we have activated 25 to 200 nano-influencers per campaign, with impressive results.

    Can we repost content made by nano-influencers?

    A nano-influencer marketing campaign is a great opportunity for brands to gain quick access to a bank of authentic and engaging content for free. We simply ask that brands identify the content creator when sharing their posts. If the brand wishes to use content for other purposes, for example for a paid ad, a separate agreement must be reached with the nano-influencer.

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    It’s been a real pleasure collaborating with the team at Bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
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    Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
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    Marketing Manager, WonderBra

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    The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
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    Editor-in-chief, multiple magazines, KO Media

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    The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
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    Editor, Vancouver Sun

    Intuitiveness

    I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
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    Travel contributor, The Globe & Mail

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    By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
    Abeille Gélinas
    DJ, Blogger

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    What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
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    Owner, Ferreira Group.