Nano-influencers: 10X more impact than celebrities*
Pioneering in influence marketing for over a decade and always seeking to simplify the relationship between brands and their consumers, bicom launched b nation in 2018, the first Canadian collective of nano-influencers.
Today, b nation becomes Heylist, an accessible influence marketing platform for everyone, where brands connect with a community of content creators to create, follow, and measure their marketing campaigns.
Why join Heylist?
By joining Heylist, you could promote brands that perfectly match your content.
Everything you need to know about nano influencers
What is a nano-influencer?
The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still influence their followers through their recommendations.
How can I get involved in your campaigns?
For that, you need to be part of Heylist and sign up by visiting Heylist.com.
How do you communicate with us?
Through the Heylist platform and by mail when we send product samples or other gifts.
Can influencers collaborate with other agencies or brands?
Absolutely. We don’t expect exclusivity!
Join b nation or update your profile
Your customers are also nano influencers!
Heylist is not just a directory; it's a living, thriving community of trendsetters that values partnerships that resonate. It's a collaborative ecosystem that celebrates creative collaborations and rewards truly authentic engagement.
Our experience
Everything you need to know about nano influencers
What is a nano-influencer?
The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still have a significant influence on their followers through their recommendations.
How do you recruit nano-influencers?
For that, you need to be part of Heylist and sign up by visiting Heylist.com.
What’s the ideal number for a good campaign?
The number of nano influencers varies by campaign depending on the brand’s objectives available budget. In the past year, we have activated 25 to 200 nano influencers per campaign, with impressive results.
Related projects
b nation — Holiday Campaign for Fraise d'Hiver
Opportunity Winter Farm, the Quebec-based company behind Fraise d'Hiver, offers an innovative and environmentally friendly technological solution for consumers to enjoy high-quality local produce without the use of chemical pesticides year-round. b nation had the opportunity to showcase Fraise d'Hiver through content created by [...]
b nation — Holiday Campaign for Four O'Clock
Opportunity A family business driven by a mother-daughter passion, Trans-Herbe Inc. is Canada's largest importer of organic and fairtrade herbs, spices and teas, and a direct supplier of its products around the world, including Four O'Clock. Driven by a desire to bring unique and [...]
b nation — Holiday Campaign for Lambert
Opportunity The local vegan handbag and accessory brand Lambert has carved out a niche for itself in the Quebec fashion market since its inception in 2017. With its ethical values, local design and choice of quality materials, more than a hundred products are available [...]
b nation — Fall Campaign for Supporo
Opportunity With their new Fashion and Sport collection coming out, Supporo offered 30 nano-influencers the chance to try out their compression socks and see for themselves their health benefits as well as add a special touch to their personal style! [gallery link="none" size="medium" ids="113642,113648,113646"] [...]
b nation — Retinol 0.3
Opportunity SkinCeuticals’ mission is to improve skin health and provide advanced skincare backed by science, formulated to protect healthy skin, prevent future damage, and correct signs of aging. Since social media recommendations from friends and family have 10x more impact than celebrities and influencers, [...]
b nation — Summer Campaign for Shape
Opportunity Shape tapped bicom to work with 200 Québec nano influencers, with the goal of raising awareness around their new hard seltzer. bicom strategically divided the campaign into 2 outreach waves: 50-person VIP group: In exchange for a premium package, these nano-influencers posted between [...]
b nation — TFSA with FlexiFonds
Opportunity The main mission of the Fonds de solidarité FTQ is to contribute to Quebec's economic growth by creating, maintaining or safeguarding jobs through investments in companies in all sectors of activity of the Quebec economy. The Fonds de solidarité FTQ has mandated bicom [...]
b nation — Lash Idôle and Généfique
Opportunity Lancôme French luxury brand's mission is to make women more beautiful by making them happier. Lancôme believes in beauty for all and for 85 years, the brand has strived to deliver top cosmetic innovations in regards to quality, science and effectiveness. Knowing that [...]
b nation — La routine Feel Good
Opportunity Through Flair Strategies, Atelier Feel Good mandated bicom to introduce to the b nation's nano-influencers the Feel Good Routine logbook, which focuses on healthy habits to adopt in order to maximize motivation. The campaign's goal was to increase public awareness of Atelier Feel [...]
b nation — The Italian Table
Opportunity Stefano Faita and his team chose to work with bicom and nano-influencers from the b nation to introduce consumers to Stefano Faita's Italian Table: simple and delicious products, genuine Italian cuisine, made in Quebec. The challenge of the campaign was to create content [...]
