b nation — Marketing & Communications — Toronto + Montreal

Together, let's redefine the power of influence.

From macro, micro, to nano, we see everyone as an influencer. Through a comprehensive communication strategy optimized per channel and platform, each influencer plays an important role in brand messaging.

  • Custom creation of lists of nano-influencers
  • Instructions and explanations for the creation of content according to the customer’s requirements
  • Coordination of requests and availability of nano-influencers
  • Coordination of shipments of products or the required service
  • Monitoring of social networks
  • Report assembly

Why join b nation?

We're constantly seeking influencers to discover and test client products and experiences. By joining b nation, you can promote brands that are 100% compatible with your content. We have 700+ registered Canadian and American nano-influencers and we're recruiting new candidates daily. You could be next!
12%
Average engagement rate at b nation
10 +
Nano-influencer campaigns
2 000 000 +
People reached

Join b nation

    Step 1

    General information

    Step 2

    Tell us more about you

    If you have children how many are? (leave blank if does not apply)

    If you have pets, select all that you own (leave blank if does not apply)

    What racial or cultural group do you belong to? (Select all that apply)

    What kind of content would you be interested posting about? (Select all that apply)

    What sports are you interested in? (Select all that apply)

    What social causes move you, if any? (Select all that apply)

    Which of the below reflect your skin type or concerns? (Select all that apply)

    What types of beauty products do you use? (Select all that apply)

    Select all the below that apply to your eating or drinking preferences

    How would you describe your style? (Select all that apply)

    Step 3

    Submit your application

    I accept to share my information with bicom and to join b nation to be considered for future marketing campaigns.

    Why choose a nano-influencer campaign?

    We tailor candidates according to campaign needs. Based on existing personal relationships, nano-influencer interactions are perceived as more authentic. For non-sponsored partnerships, influencers with 1,000 followers have an 8% engagement rate; this number drops to 4% for those between 1,000 and 10,000 followers.
    12%
    average engagement rate
    10x
    more impact than a celebrity
    32K
    People on average reached per campaign

    Our experience

    Related projects

    b nation — Campaign for Fontaine Family

    Opportunity bicom, in collaboration with Montpak, developed and executed a three-pronged influencer marketing campaign, including b nation nano-influencers, to promote Fontaine Family’s veal over the course of June-August 2020. The nano-influencers shared original content and recipes using Fontaine Family promoting their Halal certification and [...]

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    b nation — Vichy LiftActiv Specialist SPF 30 campaign

    Opportunity Vichy tapped bicom to generate visibility and conversation on social platforms for the launch of their new LiftActiv Specialist SPF 30 moisturizer with broad spectrum UVA + UVB protection. Since recommendations on social media from friends and family have 10x more impact than [...]

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    b nation — Campaign for Revivre

    Opportunity bicom, in collaboration with Revivre, developed and executed a nano influencer marketing campaign to promote a virtual challenge hosted by the brand on October 4th, 2020. The organic, word-of-mouth buzz generated across social media created genuine excitement by capitalizing on nano influencers’ close-knit, [...]

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    b nation — Quebec Campaign for PY1

    [gallery columns="2" link="none" size="medium" ids="109295,109299"] Opportunity Created by Gabriel Coutu-Dumont, Through the Echoes is a 60-minute multi-media show that immerses spectators  in a journey across space and time, from the Big Bang to today. bicom collaborated with nano-influencers to promote ticket sales, knowing that [...]

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    b nation — Pastel Fluo Campaign

    Opportunity bicom created an influencer relations experiential marketing strategy for Pastel Fluo, with a campaign highlighting 20 nano-influencers across the wellness, mental health and lifestyle verticals.   Actions bicom launched a b nation campaign to increase Pastel Fluo awareness. In addition, through an online [...]

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    b nation — National Campaign for CeraVe

    Friends and family recommendations have 10x more impact on social media, bicom chose for a collaboration of nano-influencers.

    View project

    b nation — Strategy 360 for Speedo

    [gallery columns="2" link="none" size="medium" ids="109546,109558"] Opportunity Speedo Canada approached bicom to broaden their social media audience and recruit more recreational swimmers. [gallery link="none" size="medium" columns="2" ids="109562,109552"] Actions bicom developed a 360-degree approach, including paid social advertising, content creation, influencer marketing, and community management. The [...]

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    What they say about us

    Family

    bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
    Zohra El Gharbi
    Co-Founder, TANIT

    Helpful

    The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
    Zoée Matte
    Integrated Communications Leader, CeraVe Canada

    Expert advice

    Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
    Christian Chevalier
    Marketing Manager, WonderBra

    Integrity & Rigor

    For people like us, working in the web industry, it was necessary to partner with a company that has the knowledge, contacts and effective strategies in the traditional world. With bicom, we found a partner that shares many of our values such as integrity and rigor. They were able to identify the opportunities that we could never gasp and the results were beyond our expectations. In addition, it was fun!
    Simon Lamarche
    Associate, Adviso

    Professionalism & dedication

    The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
    Joanie Pietracupa
    Editor-in-chief, VÉRO magazine

    Proactivity

    The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
    Aleesha Harris
    Editor, Vancouver Sun

    Intuitiveness

    I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
    Michele Sponagle
    Travel contributor, The Globe & Mail

    Creativity

    By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
    Abeille Gélinas
    DJ, Blogger

    Expertise

    As a fashion retailer it was important to find an agency with a solid understanding of our brand and strong media relationships across Canada’s various regions – bicom is precisely that. Rarely found in the agency world, bicom is a team built on strategic thinking as well as being proactive in their tactics and experts at execution.
    Gabby Sabharwal
    Public Relations, ARITZIA

    Honesty

    What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
    Carlos Ferreira
    Owner, Ferreira Group.