Nano-influencers: 10X more impact than celebrities*
A trailblazer in influencer marketing for more than a decade, bicom is always striving to simplify the relationship between brands and their customers. In 2018, we launched b nation, Canada’s first nano influencer collective.
Today, more than 2,000 North Americans collaborate on our campaigns by sharing products and experiences that align with their tastes and interests with their friends and followers on social media.
These nano influencers have a very high engagement rate—8% compared to the average 1.42% on Instagram—because they are accessible and in close touch with their communities, made up of anywhere from 1,000 to 10,000 followers.
Why join b nation?
You could be next!
Everything you need to know about nano influencers
What is a nano-influencer?
The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still influence their followers through their recommendations.
How can I get involved in your campaigns?
You have to join b nation, here are the terms and conditions of our program. Then, fill out our application form below.
What happens next?
We verify all applications and keep them in our database. We then contact participants based on their profiles and the campaigns we’re running to ensure the authenticity of their interest in the brand, and vice versa. For more details, please read our terms and conditions.
Do I need to contact you to participate?
No. We contact selected participants directly to offer them a chance to get involved in the campaigns we’re working on.
The complete process of our program is described on this terms and conditions page.
Are nano-influencers paid?
We do not paid our nanos infuencers. Agreements with nano influencers for b nation campaigns take the form of an exchange of relevant products/services for content creation. The value of the products or services offered is negotiated with each brand.
How do you communicate with us?
We’ll contact you by email and send product samples or other gifts by mail.
What are your expectations for the arrangement?
We create a detailed brief for each campaign and share it with participants before any products and/or services are sent out. The brief has everything you need to know, from brand presentation to key messages we want you to include. We even give you the hashtags. If a certain product doesn’t work for you, let us know right away and we’ll take it from there.
Can influencers collaborate with other agencies or brands?
Absolutely. We don’t expect exclusivity!
Join b nation or update your profile
Your customers are also nano influencers!
The idea is to focus efforts on these superfans, the people who already subscribe to the brand’s values and have an active presence on social media.
They earn points and receive rewards through a platform that is easy to use for both the brand team and consumers. Interested in a demonstration?
Contact us today!
Our experience
Everything you need to know about nano influencers
What is a nano-influencer?
The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still have a significant influence on their followers through their recommendations.
How do you recruit nano-influencers?
When we launched b nation, we posted articles on social media and elsewhere to recruit candidates and build our beta version. Since then, based on the profiles we need for each campaign, we approach potential candidates and invite them to fill out an application to join b nation. We also run ongoing campaigns to recruit new nano-influencers for our clients’ upcoming projects.
Does this work at the expense of other types of influencers?
Depending on the project, we generally recommend activating various channels in parallel, since we deal with different and often complementary types of influencers. We tailor our messages and practices to each category of influencer.
How can we ensure the quality of the content?
Of course, we can’t expect ultra-polished photo shoots or elaborate, professional staging, since the idea behind nano influencers is that their content reflects an accessible reality their followers can see themselves in. However, we choose our nano influencers by ensuring that their visual impact is in line with the brand’s standards.
Are nano-influencers paid?
We develop a special relationship with our nano influencers, much like we’ve done with journalists and other influencers. We’re confident that when they agree to take part in a campaign, they’ll spread the word about the products we send them to their friends and followers. For the time being, we don’t have any plans to pay participants for their posts, since the idea is to preserve authenticity and ensure maximum credibility.
What’s the ideal number for a good campaign?
The number of nano influencers varies by campaign depending on the brand’s objectives available budget. In the past year, we have activated 25 to 200 nano influencers per campaign, with impressive results.
Can we repost content made by nano-influencers?
A nano influencer marketing campaign is a great opportunity for brands to gain quick access to a bank of authentic and engaging content for free. We simply ask that brands identify the content creator when sharing their posts. If the brand wishes to use content for other purposes, for example for a paid ad, a separate agreement must be reached with the nano influencer.
Related projects
b nation — Holiday Campaign for Lambert
Opportunity The local vegan handbag and accessory brand Lambert has carved out a niche for itself in the Quebec fashion market since its inception in 2017. With its ethical values, local design and choice of quality materials, more than a hundred products are available [...]
b nation — Fall Campaign for Supporo
Opportunity With their new Fashion and Sport collection coming out, Supporo offered 30 nano-influencers the chance to try out their compression socks and see for themselves their health benefits as well as add a special touch to their personal style! [gallery link="none" size="medium" ids="113642,113648,113646"] [...]
b nation — Retinol 0.3
Opportunity SkinCeuticals’ mission is to improve skin health and provide advanced skincare backed by science, formulated to protect healthy skin, prevent future damage, and correct signs of aging. Since social media recommendations from friends and family have 10x more impact than celebrities and influencers, [...]
b nation — Summer Campaign for Shape
Opportunity Shape tapped bicom to work with 200 Québec nano influencers, with the goal of raising awareness around their new hard seltzer. bicom strategically divided the campaign into 2 outreach waves: 50-person VIP group: In exchange for a premium package, these nano-influencers posted between [...]
b nation — TFSA with FlexiFonds
Opportunity The main mission of the Fonds de solidarité FTQ is to contribute to Quebec's economic growth by creating, maintaining or safeguarding jobs through investments in companies in all sectors of activity of the Quebec economy. The Fonds de solidarité FTQ has mandated bicom [...]
b nation — Lash Idôle and Généfique
Opportunity Lancôme French luxury brand's mission is to make women more beautiful by making them happier. Lancôme believes in beauty for all and for 85 years, the brand has strived to deliver top cosmetic innovations in regards to quality, science and effectiveness. Knowing that [...]
b nation — La routine Feel Good
Opportunity Through Flair Strategies, Atelier Feel Good mandated bicom to introduce to the b nation's nano-influencers the Feel Good Routine logbook, which focuses on healthy habits to adopt in order to maximize motivation. The campaign's goal was to increase public awareness of Atelier Feel [...]
b nation — The Italian Table
Opportunity Stefano Faita and his team chose to work with bicom and nano-influencers from the b nation to introduce consumers to Stefano Faita's Italian Table: simple and delicious products, genuine Italian cuisine, made in Quebec. The challenge of the campaign was to create content [...]
