b nation — Marketing & Communications — Toronto + Montreal

Nano-influencers: 10X more impact than celebrities*

A trailblazer in influencer marketing for more than a decade, bicom is always striving to simplify the relationship between brands and their customers. In 2018, we launched b nation, Canada’s first nano-influencer collective.

Today, more than 2,000 North Americans collaborate on our campaigns by sharing products and experiences that align with their tastes and interests with their friends and followers on social media.

These nano-influencers have a very high engagement rate—8% compared to the average 1.42% on Instagram—because they are accessible and in close touch with their communities, made up of anywhere from 1,000 to 10,000 followers.

Why join b nation?

We're constantly seeking influencers to discover and test client products and experiences. By joining b nation, you can promote brands that are 100% compatible with your content. We have 700+ registered Canadian and American nano-influencers and we're recruiting new candidates daily.

You could be next!
8%
average engagement rate
10x
more impact than a celebrity
32K
People on average reached per campaign

Everything you need to know about nano-influencers

What is a nano-influencer?

The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still influence their followers through their recommendations.

How can I get involved in your campaigns?

Join b nation! Fill out our application form below.

What happens next?

We verify all applications and keep them in our database. We then contact participants based on their profiles and the campaigns we’re running to ensure the authenticity of their interest in the brand, and vice versa.

Do I need to contact you to participate?

No. We contact selected participants directly to offer them a chance to get involved in the campaigns we’re working on.

How do you communicate with us?

We’ll contact you by email and send product samples or other gifts by mail.

What are your expectations for the arrangement?

We create a detailed brief for each campaign and share it with participants before any products and/or services are sent out. The brief has everything you need to know, from brand presentation to key messages we want you to include. We even give you the hashtags. If a certain product doesn’t work for you, let us know right away and we’ll take it from there.

Are nano-influencers paid?

Agreements with nano-influencers for b-nation campaigns take the form of an exchange of relevant products/services for content creation. The value of the products or services offered is negotiated with each brand.

Can influencers collaborate with other agencies or brands?

Absolutely. We don’t expect exclusivity!

Join b nation

    Step 1

    General information

    Step 2

    Tell us more about you

    If you have children how many are? (leave blank if does not apply)

    If you have pets, select all that you own (leave blank if does not apply)

    What racial or cultural group do you belong to? (Select all that apply)

    What kind of content would you be interested posting about? (Select all that apply)

    What sports are you interested in? (Select all that apply)

    What social causes move you, if any? (Select all that apply)

    Which of the below reflect your skin type or concerns? (Select all that apply)

    What types of beauty products do you use? (Select all that apply)

    Select all the below that apply to your eating or drinking preferences

    How would you describe your style? (Select all that apply)

    Step 3

    Submit your application

    I agree to share my answers with bicom and to submit my profile to join b nation to be considered for future marketing campaigns.

    Your customers are also nano-influencers!

    Since the autumn of 2021, the new exclusive offer from b nation powered by Spitche has allowed brands to identify and reward their most engaged customers through a new type of loyalty program.
    The idea is to focus efforts on these superfans, the people who already subscribe to the brand’s values and have an active presence on social media.

    They earn points and receive rewards through a platform that is easy to use for both the brand team and consumers. Interested in a demonstration?

    Contact us today!
    8%
    Average engagement rate at b nation
    100+
    Nano-influencer campaigns
    20M+
    People reached

    Our experience

    Everything you need to know about nano-influencers

    What is a nano-influencer?

    The term describes a new category of influencers who have a smaller reach (10,000 followers or less) than traditional influencers, but who still have a significant influence on their followers through their recommendations.

    How do you recruit nano-influencers?

    When we launched b nation, we posted articles on social media and elsewhere to recruit candidates and build our beta version. Since then, based on the profiles we need for each campaign, we approach potential candidates and invite them to fill out an application to join b nation. We also run ongoing campaigns to recruit new nano-influencers for our clients’ upcoming projects.

    Does this work at the expense of other types of influencers?

    Depending on the project, we generally recommend activating various channels in parallel, since we deal with different and often complementary types of influencers. We tailor our messages and practices to each category of influencer.

    How can we ensure the quality of the content?

    Of course, we can’t expect ultra-polished photo shoots or elaborate, professional staging, since the idea behind nano-influencers is that their content reflects an accessible reality their followers can see themselves in. However, we choose our nano-influencers by ensuring that their visual impact is in line with the brand’s standards.

    Are nano-influencers paid?

    We develop a special relationship with our nano-influencers, much like we’ve done with journalists and other influencers. We’re confident that when they agree to take part in a campaign, they’ll spread the word about the products we send them to their friends and followers. For the time being, we don’t have any plans to pay participants for their posts, since the idea is to preserve authenticity and ensure maximum credibility.

    What’s the ideal number for a good campaign?

    The number of nano-influencers varies by campaign depending on the brand’s objectives available budget. In the past year, we have activated 25 to 200 nano-influencers per campaign, with impressive results.

    Can we repost content made by nano-influencers?

    A nano-influencer marketing campaign is a great opportunity for brands to gain quick access to a bank of authentic and engaging content for free. We simply ask that brands identify the content creator when sharing their posts. If the brand wishes to use content for other purposes, for example for a paid ad, a separate agreement must be reached with the nano-influencer.

    Related projects

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    b nation - Summer Campaign for Shape

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    b nation — Campaign for Fontaine Family

    Opportunity bicom, in collaboration with Montpak, developed and executed a three-pronged influencer marketing campaign, including b nation nano-influencers, to promote Fontaine Family’s veal over the course of June-August 2020. The nano-influencers shared original content and recipes using Fontaine Family promoting their Halal certification and [...]

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    b nation — Campaign for Revivre

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    b nation - Lash Idôle and Généfique

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    Opportunity Through Flair Strategies, Atelier Feel Good mandated bicom to introduce to the b nation's nano-influencers the Feel Good Routine logbook, which focuses on healthy habits to adopt in order to maximize motivation. The campaign's goal was to increase public awareness of Atelier Feel [...]

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    b nation - The Italian Table

    Opportunity Stefano Faita and his team chose to work with bicom and nano-influencers from the b nation to introduce consumers to Stefano Faita's Italian Table: simple and delicious products, genuine Italian cuisine, made in Quebec. The challenge of the campaign was to create content [...]

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    What they say about us

    Driven solutions

    It’s been a real pleasure collaborating with the team at Bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
    Shari Nowroozi
    Social & Advocacy Acceleration Manager, L'Oréal Luxe

    Family

    bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
    Zohra El Gharbi
    Co-Founder, TANIT

    Helpful

    The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
    Zoée Matte
    Integrated Communications Leader, CeraVe Canada

    Expert advice

    Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
    Christian Chevalier
    Marketing Manager, WonderBra

    Professionalism & dedication

    The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
    Joanie Pietracupa
    Editor-in-chief, multiple magazines, KO Media

    Proactivity

    The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
    Aleesha Harris
    Editor, Vancouver Sun

    Intuitiveness

    I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
    Michele Sponagle
    Travel contributor, The Globe & Mail

    Creativity

    By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
    Abeille Gélinas
    DJ, Blogger

    Honesty

    What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
    Carlos Ferreira
    Owner, Ferreira Group.